Workshop Breakdown

Workshop 1, 28^th September:   9.30-4.30

Setting the Scene

•   Introductions and House   Keeping           
•   Training Needs analysis exercise
•   Identifying your skills gap                           
•   Entrepreneurial   Self-Assessment
•   Legal structures and   legal obligations     
•   Creating a Shared   Vision for your business                
•   Understanding the power   of a network               
•   Effective Communication   skills                  
•   Assignment:   Elevator Pitch Preparation

Workshop 2 29^th September:   9.30-1.00

Digital Marketing

  
• Profiling  your customer
• Tools of  the digital marketing professional
• Target market analysis
•  Social Media and its uses
•  Instagram v Twitter, Facebook V Linkedin
•  Paid owned and earned content
•  Google ad words, remarketing, video
•  Some tricks of the trade
•  Assignment:   Prepare a digital marketing Strategy

Workshop 3 – Saturday 19^th of   October: 9.30-4.30

Getting Investor Ready

•   Promoter Validation
•   Concept Validation
•   Market Validation
•   Creating a Value Proposition
•   Business models canvass and routes to market
•   Assignment:   Gathering the intelligence you need to launch

Workshop 4 – Sunday 20^th of   October: 9.30-1.30

Finance and financial management

•   Building a financial picture of your business
•   Projecting profit
•   Cash flow management
•   Investment requirements  
•   State Supports for Start-ups
•   Assignment: Building the business plan

1-1 Mentoring:   November (flexible dates)

Work 1-1 with an industry expert for up to 3 hours on an area of your business which you need additional support

Kilian Duignan: Founder of Gateway Consulting and programme Co-Ordinator

• Kilian is a very experienced trainer and mentor, having developed and delivered many and  varied programmes since forming Gateway in 2012
• He has delivered Start up programmes and Bootcamps all across Leinster and worked with 100s  of companies to build scale into their business
• Gateway are market diversification specialists with a network of associate consultants worldwide, supporting Irish SMEs grow, build and go global
• Gateway are Business Growth Advisors for Enterprise Ireland and preferred providers for the IDA  on their International Marketing Programme
• Kilian has is an associate member of the Association Certified Chartered Accounts and holds qualifications in Marketing, Engineering and Training

Feargal Duignan: CEO PacSana

• Feargal is CEO and Founder of PacSana. Feargal has spent most of his career leading technology teams to deliver high value outcomes for their customers. Feargal has been involved in the technology industry since 1996.
• He has worked in early stage start-ups, VC backed SAS businesses, indigenous tech start-ups and big brand Enterprise Technology vendors.
• Feargal has spent much of his career in customer facing sales roles, working as Sales Director for consulting practices, IT infrastructure service providers and major Vendors.
• Prior to founding PacSana he ran the Dell EMC Public Sector Business on the Island of Ireland across its diverse portfolio from end user devices, to high end storage to Internet of Things (IOT) projects

Denise Whitmore: Founder the Social Media Department

• Denise is one of Ireland’s best known digital marketers. Listed as one of Ireland’s Top Thought Leaders by Irish Tech News.
• She has an Honours Degree in Information Technology and Diploma in Digital Marketing.
• She is renowned for her fresh approach to helping businesses reach new customers using platforms such as Google Ads, Facebook, Twitter, Instagram, and email marketing.
• Denise lectures on the use of Social Media for Business at national business events as well as in the media and runs workshops on Social Media Marketing all over Ireland.
• Her advice, training sessions and expertise has been endorsed by some of the most prolific businesses in Ireland including RTÉ, WebSummit and the Mount Juliet Estate

Seamus Murphy: Founder Gateway Consulting and Financial Expert

• Seamus is an experienced  Business Owner, Senior Manager and Professional Services Advisor focused on helping SMEs improve their business growth and diversify into overseas markets.
• Strong track record driving the commercial growth of businesses in industry and as a professional advisor.
• Extensive experience working on strategy, operations, commercial and financial analysis, people management and product review / development with SMEs in Ireland.
• Proven industry experience establishing a business in an overseas market from scratch and building it profitably as part of a market diversification strategy. Holder of a L9 International Selling PostGrad through DIT along with Train the Trainer and a BA (business).